The Google Hummingbird Update

Just when people were getting used to the Panda and Penguin updates, Google came out and announced yet another one – Hummingbird. Although many jokes have been made about Google’s habit of frequently coming out with new updates based on animal names, the subject is a serious one for anyone who cares about search engine […]

Read full story Comments { 0 }

Adwords Now Gives You Great New Analytics To Help You Save Money

When people think of how AdWords changed in July 2013, they only think of the new direction towards Enhanced Campaigns that AdWords took. This feature has been so significant, though, that it’s overshadowed a number of other important changes at AdWords. (more…)

Read full story Comments { 0 }

“The Fold” and Website Design

Remember the Pre-Internet Era when people got all of their news from printed newspapers? Even now, competing papers are stacked at newsstands, folded so that just the top halves of their front pages are showing. The day’s biggest headlines and best photos are always placed there, above the fold to entice people to pick up the paper and read it. (more…)

Read full story Comments { 0 }

3 Essentials to a Successful Ecommerce SEO Campaign

Ecommerce SEO is on an entirely different level compared to local SEO and other standard forms of organic SEO. Attaining top search rankings for product-related keywords is no easy accomplishment. (more…)

Read full story Comments { 0 }

What Can Social Media Professionals Learn From Traditional PR?

Many brands and organisations now rely upon social media to carry out the bulk of their marketing and PR activities. After all, social media has many benefits over what some people would term ‘old-fashioned’ techniques, and it can be an excellent way to disseminate information and improve brand image even on a low budget. (more…)

Read full story Comments { 0 }

What Is Remarketing & How You Can Use It

Although there are many online marketing strategies that have proven effective for businesses, remarketing has recently gained precedence as an effective marketing tool. Although defined and actualized broadly, remarketing is essentially the practice of reintroducing a product or service to potential customers who declined a purchase offer. (Remarketing can also go by the term “retargeting.”) (more…)

Read full story Comments { 0 }

What Are The Benefits Of Working With A Google AdWords Certified Partner?

google_certifiedIt seems entirely simple: use AdWords, create some ads, get some leads and rake in the dough. If you have ever tried to use AdWords to its full potential, you know that it can be a complex system and harder than you thought to optimize your capital. It does not take much to burn through an advertising budget and have nothing to show for it by the end. Maybe it is time to consider a Google AdWords Certified Partner. (more…)

Read full story Comments { 1 }

The Evolution of SEO is “Web Presence Optimization”

evolution_of_seoThere is no question that the best practices of SEO are becoming more and more influenced by social media. (more…)

Read full story Comments { 1 }

Google To Provide Example Links Within Its Unnatural Link Warning Messages

linksReceiving Google’s dreaded unnatural links warning is something all website owners would prefer not to experience. However, ignoring these messages and burying your head in the sand is not an option, action must be taken or else a site could end up receiving the full weight of a Google penalty and have its entire site removed from Google’s index. (more…)

Read full story Comments { 0 }
Fiat Motherhood

What Digital Marketeers Can Learn From Fiat’s ‘Motherhood’ Rap Video

Fade in to cereal cascading from a bowl. A hip-hop beat kicks in as the camera pans over a filthy carpet festooned with Cheerios, discarded toys and up into a close-up of an attractive Uggs-toting young mother who breaks into a 3 minute rap about the joys of motherhood. (more…)

Read full story Comments { 0 }