Does Social Media Really Affect Rankings?

Ever wanted to know what the most effective way to boost your website’s search ranking was? Results from a study by SEO firm Tasty Placement give new insight into what sorts of online advertising activities are the most effective in terms of SEO power. The study tracked six different websites, each promoted on different social media sites, and measured the changes in their search result rankings.

Although it’s impossible to determine every factor which may have influenced the study, one of the websites was designated to be a control group and stayed relatively stable in its position, indicating that few other factors may have been at work. Search engines work very hard to keep their exact ranking algorithms secret, so it may be impossible ever to design a more precise experiment. For the sake of this experiment, the websites were each designed for similar purposes, and each targeted to markets of comparable size.

The results of the study are interesting and informative. Google’s search results were used to measure the change in ranking, and as it turns out Google was the social platform with the most pull for influencing a site’s rank. 100 Google+ followers for a site’s business page made a whopping 14.63 position difference in the site’s rank in the search results. Gaining 300 Google +1 votes yielded a similarly high return of 9.44 average increased positions in search results. 70 shares and 50 likes of a Facebook page gained another website an average of 6.9 positions in search index ranking. Last on the list was Twitter, which made a small 2.88 improvement in the ranking of the site which received 50 tweets and retweets linking to that site. These results are big news for anyone in the SEO industry, or anyone with a website at all, who wants to improve their ability to be found through web searches.

Infographic presented by TastyPlacement, Inc. Visit their website for more information on SEO.

Can social media activity really affect organic rankings

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4 Responses to Does Social Media Really Affect Rankings?

  1. Thomas December 11, 2012 at 11:11 am #

    I shared this on Twitter….An interesting study, I would be interested to see another study which included Pinterest data.

    • Simon Colley December 11, 2012 at 2:30 pm #

      Thanks for submitting your comment Thomas, as you say social media testing that includes Pinterest would be very interesting to see, I’ll be sure to keep an eye out…… as and when I do come across some research that includes Pinterest (and it looks reliable) I’ll be sure to publish.

  2. Thomas December 12, 2012 at 11:04 am #

    Cheers Simon, here are some Pinterest usage statistics from Wikipedia:

    “…..In August 2012, Pinterest overtook competing micro-blogging site Tumblr for the first time in terms of unique monthly visitors, clocking in at just under 25 million…..”

    I’m sure Twitter, Facebook and Google + are not looking over their shoulders yet, but those are impressive usage figures considering it was only launched in 2010.

    • Simon Colley December 12, 2012 at 5:22 pm #

      Thanks for sharing Thomas, Pinterests growth is very impressive although I’m not surprised its popularity is growing as it’s very inspiring.

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