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What Is Remarketing & How You Can Use It




Although there are many online marketing strategies that have proven effective for businesses, remarketing has recently gained precedence as an effective marketing tool. Although defined and actualized broadly, remarketing is essentially the practice of reintroducing a product or service to potential customers who declined a purchase offer. (Remarketing can also go by the term “retargeting.”) […]




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Fiat Motherhood

What Digital Marketeers Can Learn From Fiat’s ‘Motherhood’ Rap Video




Fade in to cereal cascading from a bowl. A hip-hop beat kicks in as the camera pans over a filthy carpet festooned with Cheerios, discarded toys and up into a close-up of an attractive Uggs-toting young mother who breaks into a 3 minute rap about the joys of motherhood. (more…)




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